As both a potential buyer and a communications professional, some ads make me despair. The advert is like your shop window, your opportunity to display your ads in the most enticing way possible with your best products and features displayed prominently. This is the difference between a passer by keeping on walking, or coming into the shop / making that call.
So why are there so many bad ads out there? Here are a few examples of the worst offending ad types I’ve seen lately. Familiar?!
The lazy Facebook ad types...
luvly mare 4 sell. Gr8 ridding skl pony or 4 kids to lern on. £600 wiv saddel. Loads of pics on my fb profile. Add or dm. TY.
The classic text typer, who spends that much time texting they no longer have a normal vocabulary or the ability to spell words in their original format.
Really? No details at all? No height, age, type, location – just a photo? This is my biggest personal bug bear. Surely it takes more effort to reply to all the individual messages with details than it does just to write them once? How will buyers know you’ve got what they want? Odd sales strategy..
Can you PM me price please?
PM price please.
What’s the asking price?
Ok. Nothing out of the ordinary there. Just the perfect competition horse advertised for a fraction of the price. Alarm bells ringing... they may have neglected to mention something here. Potentially a ridden vice, or soundness issue, recent loss of limb... Ok the odd super bargain does exist, but usually when it sounds too good to be true, it is!
Good luck with that!
That awkward moment where the price tag and the purchase don't quite match up.
Mmkay. This horse might be priceless to you, and he would be worth every bit of the asking price....if he were still competing at the level stated. But regardless of the horse’s history, he’s now an aging, injured posh hack. £15k he is not. Sorry.